Gavin Moffat has spent 20 years advising organisations of all shapes and sizes on how to build their business, plan their growth, and communicate with their audiences. In that time, he has written extensively about issues affecting entrepreneurs, managers and pretty much everyone that is part of building a successful business. Gavin is also a SCUBA and technical diver – a sport in which knowing and sticking to the rules is more of a matter of life and death than just about any other sport. He’s also a parent – and has leaned lessons from his three young adults that simply aren’t in any rulebook!
In this book – ‘Swimming With Sharks – Simple Business Guidelines for a Complex World’, Gavin unpacks the journey of building a business and keeping it alive, and themes his insights along the rigorous requirements of SCUBA and technical diving.